Explanation for Deeper Entertainment
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Category: Music

Deeper Entertainment Music Label
       Aight, so first of all WELCOME!  Thank you very much for taking the time out to read this. Now that it's not a pipe dream, and we are a fully licensed and registered Music Label-Production Label,  I feel that it's very important that it's understood why Deeper Entertainment is opening our Recording Studio.
      If there are any questions, comments, suggestions, please hit us up at : deeperentertainment@hotmail.com.

     For sometime commercial restrictions have drastically impacted the growth of music as an art form. To better understand lets take a look at the music industry both past and present.
     In the 1940's for instance things were very different to a musician. To record your music and release it to the public pretty much required the association of a record company due largely to the fact that there were not many recording studios. Also independent distribution was rare if not unheard of, which meant that the small labels were at the mercy of the major companies that could provide distribution. Though the creativity flourished among the musicians at the time, the general number of musicians was much smaller. This smaller number of musicians would ease the fact that the basic path to the listener required printing large quantities of albums and shipping those albums to the stores, radio stations, and juke joints. A somewhat hidden fact was that if the album does not sell, the retailer often could return them and get their money back. This created a large investment to be made for each artist. Now picture a record company investing money in an album that was a failure commercially. That would mean a big loss.
    
     Now lets look at the situation today. Today the basic business practice used for more than sixty years still remains. But the society in which it was developed has changed ever so much. There are many more active styles of music and a larger number of directions in which music can grow. More people, more music, more stores means more invested money needed to achieve national distribution. 

     This translates to even greater risk involved in signing an artist. The truth is that only about 1 out of every 10 albums released is successful commercially. Though when involving an investment of hundreds of thousands of dollars and the ever growing demand for higher profits, commercial success does not necessarily reflect good or bad music. Plus most companies, despite the fact they are making millions of dollars, the use of this risk factor is an excuse to keep more money for themselves, resulting in the very low artist royalties. Artist royalties, dependent on contracts, averages some 60 cents per $15 album sale. Really fair considering that without the artist there would be no company. This risk also results in the business side out weighing the art, and the industry aims more for high sales over musical content. Superficial things such as physical appearance and image begin to also be more important than the musical content, especially since the advent of the music video. The artist, often concerned with success financially in this ever closing industry, begin to write music they think will sell or get them signed, rather than letting the creativity go free and writing what comes naturally. The scouts and executives in the record industry move faster to support music that has already been commercially successful rather than taking a chance with something new and original. So the industry that was created to get the music out to the people is
affecting the growth of the art form. However, technological advances have lowered costs and put recording and producing a marketable album in the hands of the artist. In many cases a record company is no longer needed to get the album finished and ready for distribution. But then, there comes the high cost of producing enough albums to get them out to the ever-increasing number of stores. Also most major companies pay for shelf space in the stores so it becomes a challenge to even get a store to carry it. It all comes down to one thing. This is a game full of multi-million dollar players and there isn't much room for the little guy.

     There are also many other problems in the industry such as music rights and whom they belong to, creative control and freedom under contracts offered by major labels in addition to corruption and greed within the industry that results in unethical business practice and one-sided profit dispersal. These are all problems deeply imbedded into the music industry among others and expecting the situation to suddenly change is unrealistic, especially since most things are run by these few powerful companies who are profiting at insane amounts on the way things are.   

     The next best step in my idea is to bypass the pop industry and in reality start an alternate system on the side. A system designed to relieve the pressures found in current practices. A system re-designed from the grounds of manufacturing to the flight of distribution in ways that will let music live and grow freely while paying the artists, the creators, properly for their contributions..

     So, if you're interested in being a part of this, get with us.  There are three links below, a contact,  a link that will set you up with some beats to hear, possible wanna collab. to, or use., and finally a link to our ReverbNation page. Go show some luv peoples.

The time is here..
C.E.O. and Co-Founder
DICE
Deeper Entertainment

Contact:               http://www.deeperentertainment@hotmail.com
BEATS:               http://www.tagworld.com/profile/deeperthanyou
ReverbNation:      http://www.reverbnation.com/deeperthanyou 

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