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HOW TO CREATE A REALITY SHOW PITCH
Category: Writing and Poetry
HOW TO CREATE A REALITY SHOW PITCH
Ten years ago, the classic Hollywood joke was that everyone was writing a screenplay. Your cab driver. Your busboy. Your dentist. They all had Hollywood dreams and scripts under their arms. Today, everyone has a reality show idea. Your cab driver. Your busboy. Your dentist. They all think they have that next great idea for a reality show. Or do they? Do you? Let's find out what idea you have, what you need to do with that idea to make it sellable, and how to go about getting it sold. Basically, there are several major categories of reality shows: COMPETITION / ELIMINATION SHOWS These include shows like FEAR FACTOR, BIG BROTHER, SURVIVOR, TOP MODEL, HELL'S KITCHEN, LAST COMIC STANDING, NEXT ACTION HERO, AMERICAN IDOL, ROCKSTAR: SUPERNOVA, THE APPRENTICE, YO MOMMA, DANCING WITH THE STARS, THE CONTENDER, etc. Their basic premise, no matter what the talent or skill required, is that a group of strangers are thrown together to compete for an ultimate prize, and through a series of challenges and votes, are eliminated one by one, until a single winner is left standing. Currently, this is the most popular type of reality show on the air right now and consequently, the most over-saturated. THE DOCU-SOAP These include shows like, WORK OUT, BLOW OUT, THE REAL HOUSEWIVES OF ORANGE COUNTY, THE RESTAURANT, THE REAL WORLD, etc. In simplest terms, this is a reality soap opera. No eliminations. Just inter-personal drama. THE REALITY SITCOM This includes shows like THE GIRLS NEXT DOOR, THE SIMPLE LIFE, INVASION IOWA, GROWING UP GOTTI, etc. Usually a fish-out-of-water based premise coupled with a peek behind the scenes of a strange world. THE CELEBRITY RIDE-ALONG This includes shows like BREAKING BONADUCE, THE ANNA NICOLE SHOW, KATHY GRIFFIN: MY LIFE ON THE "D" LIST, etc. This is when a celebrity - and I use that term loosely - agrees to let cameras follow them around and document their crazy/funny/hectic/dramatic/ life. THE "LET'S PRETEND" This includes shows like BLACK & WHITE, 30 DAYS, COLONIAL HOUSE, SWITCHED, WIFE SWAP, etc. The premise to these shows is always, "What would you do if you traded places with...had to live as...or experienced the life of...?" HIDDEN CAMERA This includes shows like, PUNK'D, HIDDEN HOWIE, SCARE TACTICS, TOTALLY HIDDEN VIDEO, etc. The hidden camera genre was really hot in the mid 90's but it's all but fizzled out these days. HELP ME, HELP YOU This includes shows like INTERVENTION, NANNY 911, SUPERNANNY, EXTREME MAKEOVER, 10 YEARS YOUNGER, DOCTOR 90210, etc. These are transformation shows, either physically or emotionally. So now that you know what the major categories are, you need to ask yourself, "Which category does my show idea fit into?" It has to fit into at least one if you want to have any chance of getting it sold. More than one is fine too. For instance, BREAKING BONADUCE is really a combination of a "Celebrity Ride-Along" and a "Docu-soap." DANCING WITH THE STARS could be called a combination of the "Competition / Elimination Show" and the "Celebrity Ride-Along". So now that you know what category or categories your show fits into, let's talk about what the important elements of each of those categories are and what to avoid in them. COMPETITION / ELIMINATION SHOWS There are several key elements that are essential to a successful competition show. THE GRAND PRIZE: It needs to be BIG. Whether it's money or power. A gift certificate to Sizzler ain't gonna cut it. IF THE COMPETITION IS SET IN A SPECIFIC ARENA (SINGING, DANCING, BUSINESS) IT NEEDS TO BE SEXY AND INTERESTING: American Idol crowns the next pop sensation through a national singing competition. That's sexy. People want to watch that. If your show crowns the next hog calling champion through a county fair competition, keep it to yourself. A boxing competition is sexy. A pole-vaulting competition is not. Your goal is to appeal to as many people as possible. It also helps to be original. For example, coming up with yet another singing competition show is a BAD idea. Did you see ABC's "The One"? No? Neither did anyone else. This blatant American Idol clone was canceled after only 2 shows. KEEP IT SIMPLE: I can't tell you how many people pitch me competition shows with rules so complex and arcane that you would need a guide book at home to know what the hell is going on. Look at SURVIVOR. Outwit. Outplay. Outlast. That's it. Two tribes. Reward/Immunity challenges. Tribal council. One winner. Couldn't be more simple. If your elimination/competition show has too many crazy rules, no one will buy the pitch. THE DOCU-SOAP The docu-soap requires more than just a pitch. You can't just say, "Wouldn't it be great to follow seven hurricane Katrina survivors for 6 months and see how they rebuild their lives?" Sounds like a great idea. Do you know any Katrina survivors personally? No? Then you have no show. Because any network executive could come up with this idea. What makes it a sellable pitch to a network is if YOU went down to New Orleans and recruited seven Katrina survivors willing to have their lives taped for a docu-soap and THEN you came to a network with your "cast" ready to go. That's how you sell a docu-soap today. THE REAL HOUSWIVES OF ORANGE COUNTY idea was sold to Bravo by a well-known resident of the bedroom community in which those women live and who knew the lives these women led. He could also provide the network with a "cast" because all of the families on the show are his friends. In short, to pitch a docu-soap, you have to come to the table with much more than just an idea. THE REALITY SITCOM & THE CELEBRITY RIDE-ALONG Both of these types of shows absolutely require you to bring a cast to the table. Nobody cares about your great idea to follow Britney Spears around with cameras while she plays mommy and wife to K-Fed - UNLESS you are friends with Britney Spears and have already gotten her to sign onto the project BEFORE you go to a network. THE "LET'S PRETEND" The rule of thumb for these shows is fish-out-of-water. And it's not good enough to just take that fish and put it on the sand. You have to take that fish and put it in a desert. Get what I'm saying? Make sure your premise will solidly deliver the comedy and drama that ensues when people are completely out of their element and as far from their comfort zone as possible. That's what people want to see. They want to watch the show and wonder how they would do under such circumstances. HIDDEN CAMERA As I've already said, this type of reality show is all but dead. Wanna revive it? Then you better make sure it's truly different than the 100 other hidden camera shows that came before it - going all the way back to CANDID CAMERA in 1953. HELP ME, HELP YOU America loves to learn how to help themselves so this type of show flourishes on basic cable networks. Just make sure your idea is fresh. Yet another make-over show just won't cut it. And there has to be the potential for a REAL TRANSFORMATION from the start of the show to the finish. That's absolutely key. Okay. So now that you've come up with your absolutely brilliant reality show pitch, based on everything you've learned above, how do you sell it? Good question. And one I'll answer for you in my next blog... .
7:18 PM
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