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Sellaband Business Plan - Interim Release
Current mood:  rockin
Category: Music
IN PARTNERSHIP
with
and
OUR VALUED BELIEVERS
Business Plan (General)
Introduction
What do you get when you combine an import business professional, a graphic designer, an integrated network specialist, an international business and marketing MBA, and a star of live musical theatre and they all happen to be very experienced & creative musicians?
You get Sandbox.
Sandbox are an Australian band that are primarily focused on making great music & entertaining visual content, but also with due attention paid to targeted marketing and profitability for investors.
The Sandbox Sellaband project, as it unfolds, will show a calculated plan to develop & release a contemporary concept album that will be supported by an array of multi media formats including web, print, graphics, video, animation, live shows, merchandise, and what we feel is extremely important….. networking mutually rewarding collaboration projects with other Sellaband artists.
Sandbox thanks Sellaband for the opportunity to utilize their platform and thank You, the existing or potential Believer for learning about Sandbox and our objectives and showing your valued support.
Mission Statement
To provide our Believers with a targeted marketing campaign built on the back of highly commercially viable music & visual content combined with a professional business plan specifically designed to increase the value of their investment.
The Partnership
Sandbox takes very seriously the partnership we have entered into with our Believers & Sellaband. We understand and welcome the responsibilities that we have undertaken. The most important responsibilities include, but are in no way limited to:
· Respect for everyone at all times.
· 100% dedication to reaching 50k.
· Due diligence in the promotion & marketing of Sandbox, our music, visual content & merchandise.
· Proudly representing Sellaband and drawing new people into our community.
· Creating innovative & commercially viable music.
· Value adding to Limited Edition CD's to ensure their sale and the best opportunity for Return On Investment (ROI).
Market Summary
The fact that you are reading this means that you are probably a Sellaband addict & music lover like us so we will not bore you with too many obvious facts regarding the shift in focus for the majority of music sales in today's market as there is no point preaching to the converted.
We know that record stores are struggling to keep the doors open and most of us have seen the biggest of them move into smaller shops in our local malls, if they have not closed down already.
Gone are the days where you could walk in & buy some vinyl with a killer sleeve & insert, and spend the entire day listening & reading & looking at your new album. Definitely an empty feeling when now, most will download an MP3 and that's it.
What Sandbox can tell you is that we believe, with our creative thinking and business acumen we have an effective combination of material & marketing ability to bring back some of the magic that will appeal to the music market of today.
Opportunities
Sandbox have identified an opportunity to combine some of the old, some of the current and some of the new to develop a multi media concept that represents better value for money incorporating music, art, cartoons, videos & band merchandise that will provide a fantastic cross section of products to provide other income flows for all involved. Plus some surprises along the way.
Business Concept
The Sandbox business concept is basic & we believe it will be effective & sustainable. In simple terms, the business concept is to deliver more than Believers & consumers expect for their money. After all, the feeling that people are left with after purchasing a Sandbox product will reflect on Sellaband, Believers & Sandbox alike.
Sandbox will not only market & sell your LE CD's online, at gigs, plus enlisting local retail outlets to take up display packs of our CD's to sell in their stores, but will also include sales of LE CD's within our own merchandise combo packs. For example, a combo pack may include;
1 x LE CD
1 x T-shirt
1 x Guitar Pick
1 x Sticker
In this example model the cost of the LE CD (call it $10.00) plus it's margin (call it 20%) would mean that $12.00 needs to be returned to the Believer with that numbered CD, meaning that believer receives a minimum 20% return on their $10.00 investment plus the % profit share from the combo sale items. The % net profit share from merchandise will be confirmed at a later date but we are aiming at a minimum 5%. Individual merchandise items & combo prices will be released when they are finalized but the principle is sound, effective & viable and has been proven over a combined 50 years in business practice.
Sandbox Sellaband investment guidelines:
- 10% is not a decent return.
- A loss is not acceptable.
- If our Believers are making great returns and are smiling, Sandbox is making greater returns & has bigger smiles so our job is to make You more money.
Further details will be available upon release of Business Plan Stage 3 "Maximising ROI".
Goals & Objectives
Sandbox's goals & objectives are calculated, targeted & undergoing constant change and development. As anyone with in depth business experience knows, a business plan is a blueprint for future development & sustainable growth but a key ability of a successful business plan is to be able to adapt to changes and unpredictable issues that may arise.
Taking this into consideration, Sandbox outlines our goals & objectives in
Stages;
Ø Stage 1 - The Campaign to 50k
Ø Stage 2 - Recording / Production Process
Ø Stage 3 - Maximising Return On Investment (ROI)
Resource Requirements
Internal Requirements
All technology, personnel, sales, marketing & promotional resources will be handled internally. Sandbox will be using MYOB software for account management.
External Requirements
sellaband.com
Sellaband: The platform for growing investor capital to finance the Sandbox project. Sellaband is Sandbox's link to music industry professionals for A&R, Producers, Engineers, and all other areas required for the production of a truly professional, premium quality CD.
A continually growing base of Believers that continue to not only show support with their investment dollars but also by promoting, offering advice, encouragement & support on a daily basis.
Risks & Rewards
All investment opportunities involve some degree of risk. This risk can usually be reflected by the amount of profit you can potentially gain. A general rule of thumb is that if the possible return is extremely high, then in most cases, the risk will be very high also.
Realistically, we believe that the worst possible outcome for your investment in Sandbox is that you could end up around break even point. We are nothing if not honest – you can always count on that, but we do trust that we can offer more than just your money back.
If Sandbox were to leave LE CD sales to Sellaband stores and third party sales, we are confident that break even would be around what we could offer Believers. Taking into consideration that Sandbox intend to market & sell your LE CD's via numerous avenues, and after ongoing profit share on ALL merchandise sales it is safe to assume that your ROI for LE CDs that have not been sent to home to you will exceed break even and Sandbox will work diligently to ensure your ROI is maximised.
We could not, nor should we, expect that you would reinvest in future Sandbox projects unless we were able to reach at least break even.
We are very happy to release Sandbox Stage 1 of the Sellaband Business Plan.
Our plan is based on best business practice principles. We will continue to promote Sandbox not only on Sellaband, but through various forms of multi media including web, print, graphics, video, animation and live shows, and what we feel is extremely important, networking mutually rewarding collaboration projects with other Sellaband artists.
This is why your investment in Sandbox will be better value.
Stage 1: The Campaign to 50k
What does our Campaign to 50k entail? It entails the building of an integrated network infrastructure by growing personal relationships within the Sellaband platform and continuing to grow this network via as many mediums as possible to reach a maximum potential audience.
The priority is to implement a professional Sellaband campaign that results in achieving 50k in a sustainable & timely manner where as all preparations have been made for cost effectiveness & optimal time management with regard to production & product output.
Sandbox are extremely excited to report that our e-commerce website development is underway and when it goes live some of the features will include; free downloads & ring tones for all Believers, a comprehensive range of Sandbox merchandise including t-shirts, baseball caps, posters, guitar picks , LE Sandbox Signature Guitars, plus much much more.
We are working on some very interesting options for Believers profit share and logistics management systems for distribution of LE CD's & profit disbursement payments. When we perfect these systems you will be informed immediately.
Stage 2 - Recording / Production Process - Just a sneak preview.......
Sandbox has already begun talks with a number of producers, engineers & studios in beginning preparation for our 50k CD. Some may say this is a little early into our campaign but we say that this is how serious we take this project and anyone investing in Sandbox can rest assured that we do not leave any stone unturned and never leave anything to chance when it comes to investors dollars and demanding the absolute best result for our (that's You & Sandbox) music. Budget allocations will be published at an appropriate time.
Stage 3 – Maximising Return On Investment (ROI) - Just a sneak preview.....
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The building process is coming to an end and as of today (Friday 22nd August), SellaBand Island is open to the public . If you have Second Life installed on your computer, you can teleport 
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