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Sooner Than Later Worldwide PR
Current mood:  excited
Category: Music
Sooner Than Later, Gaining Traction on the Road to Music Industry Success
Article by Laura Jenney
of Mindsweep Entertainment & Promotions
VPofMindsweep@aol.com..
2-4-08
To gain major success in the music industry, (sooner than later), there are several very vital elements that every artist or band must have in place and have mastered, that every top exec 'in the business' looks for in an artist or band.
The first of course, is excellence in musicianship, with a musical product that is equally as impressive, both while performing live on stage, and as is reflected in their recordings; with a sound that is distinctly their own, that does not sound like, and stands apart from every other artist or band of their genre; with as much 'broad audience' and 'marketing appeal' as possible.
(And of course, the ability to 'capture' an audience with their stage presence and the ability to put on a great show for fans). Showmanship definitely counts.
Equally as important, is the artist's or band's level of professionalism, and the professionalism of their management team, and other execs, (especially one's promotional team), that are working with them.
The fact is, there are a cajillion and one absolutely outstanding performers getting in touch with 'the powers that be' in the music industry every day. But what music industry exec is going to stake their professional reputation on any artist or band that is unpromotable because of their lack of professionalism? None too many, I assure you of that.
An artist must also be very careful and mindful of whom they choose as their management, and how their management operates and conducts business, as management's attitude and aptitude when dealing with other execs in the music industry, can either make or break a band very quickly. (A sharp and knowledgeable manager of good reputation is worth their weight in gold.)
And last, but certainly not least, when and only when, the artist or band has mastered all of the above elements, and they become 'something to write about', the fact of the matter is, any and every artist or band's career hinges on the amount and quality of press and media they receive. As it's the hard working professionals that keep the presses and the productions running, that are ultimately the ones writing the pages of music history; as what is the first thing every execs ask for?
...A press kit. (Face it, talent buyers and other execs are not going to shell out big bucks for a band that they, nor anyone else has never heard of, as the name of the game and the bottom line is ticket and/or CD sales.) ...And even after one has gained measurable success in the music industry, this rule still applies, as the hard truth is, competition is steep, and in the music industry absence makes the heart grow forgetful, so it is imperative to stay in the forefront of the hearts and minds of both fans and execs alike.
This, in four short paragraphs, is the secret to both gaining and maintaining success and reaching your desired destination (sooner than later), on the road to music industry success. One prime example of a totally outstanding band that indeed has mastered all the above elements, and are not only gaining traction, but have got the petal to metal on the road to music industry success, is the ultra dynamic band, appropriately named, Sooner Than Later, out of St. Louis, Missouri.
Their sound is an original combination of very masterfully, precision tight, musicianship, lyrics and vocals, that cross over into several genres all at once, ranging from hard driving, butt kicking rock, to melodic metal, alternative, with a little bit of rap thrown in; as exhibited in their songs, "False Preceptions Life" and "Keep On Keepin' On" from their brand new CD, "Life", thus generating an extremely vast broad audience and marketing appeal.
Part of what sets Sooner Than Later's sound apart from all other bands on the rise in the music industry, is their innate ability to combine the rough, and hard driving, 'in your face' sound of hard rock and metal, and mix it with some very smooth and melodic guitar work, with an abundance of excellent vocal harmonies. The level of excellence of musicianship of each individual member of Sooner Than Later is nothing less than impressive. (No kidding.) Each member of this outstanding band are true contenders that can stand proud against just about any major headlining artist in their field of expertise. Put them together in one band, covering a number of different genres, and THAT'S the stuff that music industry legends are made of. This fact is exhibited both in the quality of Sooner Than Later's new independently produced CD, "Life", and shines equally as true in their live performances, which has enough energy, showmanship and stage dynamics to light up and run every executive's office in the music industry.
Though Sooner Than Later's sound is totally unparalleled, distinct and unique, if I had to describe Sooner Than Later as sounding like any other band or bands, I would have to say they were (sort of), a cross between Dio and Living Colour. Though trace elements of Sooner Than Later's musical influences can be heard at times within the band's music. Their influences include: Jimi Hendrix, Sevendust, Incubus, Evenge Sevenfold, Metallica, Three Days Grace, Limp Bizkit, Breaking Benjamin, Dark New Day, Hed PE, Disturbed, Led Zeppelin, Rob Zombie, Deftones, Smashing Pumpkins, Offspring, Nirvana, Alice In Chains, and others.
Sooner Than Later IS:
Mo ..:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Forest – Bass, Vocals
Joe Thomann – Drums
Josh Haffer – Guitar, B/U Vocals
Kyle Luttrell – Lead Guitar
Their caliber of musicianship is only gained by extreme amounts of dedication to their musical product and professionalism, which is very evident, both in their performances as well as when dealing with members of this outstanding band and their management team on the executive level.
Sooner Than Later's rise in the music industry is being managed at the helm of one of the most effective, savvy, and professional teams of management I have had the pleasure of working with in quite a while as a fellow music industry exec; and believe me, that in and of itself, makes a huge viable difference in determining if other execs will be willing to go to bat for a band. Sooner Than Later is managed by the great team at Lucky 7 Management, which is run by the esteemed Jay Wells and Bill Johnson, who also manage such outstanding and notable acts as Standpointe, ( www.myspace.com/standpointe) and OneDay, (www.myspace.com/onedayfans), both of which are also rising quickly and gaining serious recognition by fans and execs alike, and are two more examples that have all of the necessary elements in tact for major music industry success.
One can gain more info on Sooner Than Later, and hear Sooner Than Later's music for themselves by visiting their My Space site at www.myspace.com/stlmusicrocks. Sooner Than Later's smoking hot new CD, "Life" is set to be released 2-8-08 and can be purchased at: www.myspace.com/STLMusicRocks or at www.myspace/centerstagemerch.
One can experience music history being made at the CD release party of Sooner Than Later's brand new CD release, "Life", which is set to take place: Friday night, February 5th, at The Pageant, at 6161 Delmar in St Louis, which will be open to the public. Such esteemed executive guests from local Cable CTIN, Channel 3's program, "The Set" will be there filming, as well as New York Video Productions, St. Luniverse Video, iChannel.FM, and respected record label execs from Warner Brothers Music Group, Jive Records, Metal Blade Records, Huey Records and others, are among the welcomed and expected at this event.
Of course a major tour is in the planning and works, titled "The Keep on Keepin' On Tour", and Sooner Than Later and Lucky 7 Management are appreciative of such sponsors as: Guitar Center, In Tune Guitar Picks, LVC Incorporated, and Center Stage Merch. Lucky 7 Management is seeking and accepting further sponsorship for this tour, which the band would very much like to extend this tour all over the US and would welcome the opportunity to extend the tour and perform for their fans in Canada, Mexico, Central and South America, a number of European Asian destinations, Africa, Australia and everywhere their fans demand. Sooner Than Later would also relish the experience of performing for our Military troops serving at home and/or abroad.
Being both the Manager of the Florida office of T&T Management and Booking Agency, and a booking agent there, as well as handling their PR, press and media relations account through my own company
MINDSWEEP Entertainment - & Promotions, of course I will be turning the CEO of T&T, Mr. Tony Saldano, on to the music of Sooner Than Later, with a strong recommendation for signing them to the roster of T&T, (which has more than 300 headlining names on T&T's impressive roster), on his next visit to the Florida office, in the very near future. Meanwhile, if venues and talent buyers wish to book Sooner Than Later, or major headlining acts wish to have Sooner Than Later as their touring opening act, contact: Lucky7Management@gmail.com.
Sooner Than Later has already gained the experience of opening for a number of regional and national acts, and is open to do so again on "The Keep on Keepin' On Tour", and would make a very viable opener for just about any 'heavy hitting' headlining act. (I would strongly advise that they be one of the better ones, as Sooner Than Later are truly bad a$$ed. Sooner Than Later would definitely be an excellent and viable choice to increase a headliner's concert ticket sales from the track record of their performances, as well as factoring in that they will be attracting and gaining plenty more press and media exposure soon to come.)
We at the office of Mindsweep Entertainment & Promotions are totally 'turned on' to Sooner Than Later, and are more than willing to back them up press and media relations wise on their rise to success, and have our company's total professional endorsement, and in fact, we are proud to work with this great band, and yes, stake our professional reputations on them. So therefore, one can expect to read more articles on Sooner Than Later coming from our office in the future.
It doesn't take a crystal ball or a team of psychic gypsy specialists to predict as an exec, that this band will be major headlining artists possibly within the next couple of years, and are indeed gaining traction on the road to major music industry success. (Sooner Than Later).
THE END.
Best regards,
Laura Jenney
Executive Vice President, PR, Press & Media Relations Specialist
Mindsweep Entertainment & Promotions
Manager of Florida office, Booking Agent, PR, Press & Media Relations Rep
T&T Management and Booking Agency
904-777-6057
VPofMindsweep@aol.com
Laura@tntbooking.com
Jcongalady@aol.com
2:44 PM
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